Yee-haw Pickle Co. vs Vlasic · Bay Area shelf head-to-head
Yee-haw Pickle Co. and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic carries more Brand PowerVlasic is in more Bay Area grocersVlasic fields the deeper lineup
Yee-haw Pickle Co.
Vlasic
16
brand power
39
4
products
18
1
categories
2
3
grocers
11
$10.82
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yee-haw Pickle Co.▭ Vlasic
Distribution · 30% of score13·46
Y
V
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yee-haw Pickle Co.
no top category Vlasic doesn’t also play in.
only Vlasic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yee-haw Pickle Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yee-haw Pickle Co. · Vlasic
