Yonder vs Angry Orchard · Bay Area shelf head-to-head
Yonder and Angry Orchard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Angry Orchard carries more Brand Power
Yonder
Angry Orchard
15
brand power
20
2
products
3
1
categories
1
1
grocers
1
$5.29
avg price
$23.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yonder▭ Angry Orchard
Distribution · 30% of score4·4
Y
A
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yonder
no top category Angry Orchard doesn’t also play in.
only Angry Orchard
no top category Yonder doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yonder · 1
only Angry Orchard · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yonder · Angry Orchard
