Zócalo Foods vs Gourmet Garden™ · Bay Area shelf head-to-head
Zócalo Foods and Gourmet Garden™, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gourmet Garden™ carries more Brand PowerGourmet Garden™ fields the deeper lineupGourmet Garden™ sits further up the premium end
Zócalo Foods
Gourmet Garden™
17
brand power
27
2
products
9
1
categories
2
4
grocers
4
$1.18
price per oz
$1.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zócalo Foods▭ Gourmet Garden™
Distribution · 30% of score17·17
Z
G
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zócalo Foods
no top category Gourmet Garden™ doesn’t also play in.
only Gourmet Garden™
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zócalo Foods · 4
only Gourmet Garden™ · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zócalo Foods · Gourmet Garden™