Zack's Mighty vs Que Pasa · Bay Area shelf head-to-head
Zack's Mighty and Que Pasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zack's Mighty carries more Brand PowerZack's Mighty is in more Bay Area grocersZack's Mighty fields the deeper lineup
Zack's Mighty
Que Pasa
25
brand power
17
10
products
7
2
categories
1
7
grocers
5
97.8¢
price per oz
97.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zack's Mighty▭ Que Pasa
Distribution · 30% of score29·21
Z
Q
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zack's Mighty
only Que Pasa
no top category Zack's Mighty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Zack's Mighty · 3
only Que Pasa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zack's Mighty · Que Pasa
