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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Nolet's Dry Gin Silver (nolet's) · price in Bay Area · The Aisle Company

← the gin aisle

Nolet's Dry Gin Silver

Nolet's Dry Gin Silver

Gin · 750 ml

from

$39.99

Observed price · Bay Area

measured Sep 15 · prices update as stores are re-measured

all 1 prices

Grocer A$39.99

shelf price$39.99

sold atBerkeley Bowl

Top opportunities · where this would thrive

SF grocers that run gin deep but don’t carry Nolet's yet — a natural next door.

carries 31 in the category · 6 near-substitutes

See the playbook →

Gus's Community Market

carries 20 in the category · 1 near-substitutes

See the playbook →

carries 20 in the category · 3 near-substitutes

See the playbook →

Where to find it · Bay Area

2 storefronts across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Spirits here.

Knob Creek Bourbon Whiskey

knob creek · $39.99

Lost Republic Rye Whiskey

lost republic · $39.99

Woodinville WD Straight Rye Whiskey 6 YO 6 750ml

woodinville · $39.99

Mars Whiskey Iwai Blended Whiskey

mars whiskey · $39.99

Castle & Key Bourbon Whiskey, Kentucky Straight, Small Batch

castle & key · $39.99

Basil Hayden Malted Rye Whiskey

basil hayden · $39.99

see the whole gin aisle →