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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Sorella Butter Parma (sorella) · price in Bay Area · The Aisle Company

← the butter spreads aisle

no image

Sorella Butter Parma

Butter Spreads · 8.75 oz

from

$11.09

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$11.09

shelf price$11.09

sold atUnited Markets

Top opportunities · where this would thrive

SF grocers that run butter spreads deep but don’t carry Sorella yet — a natural next door.

carries 254 in the category · 18 near-substitutes

See the playbook →

Mill Valley Market

carries 198 in the category · 9 near-substitutes

See the playbook →

Rainbow Grocery Cooperative

carries 190 in the category · 7 near-substitutes

See the playbook →

Where to find it · Bay Area

1 storefront across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Spreads here.

b a

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BoyOhBoys! Boysenberries Fruit Spread

boyohboys! · $11.09

Alexian Grand Marnier Pate

alexian · $11.09

Alexian Truffle Mousse Pate

alexian · $11.09

Bonne Maman Red Currant Jelly

bonne maman · $11.09

Mountain Fruit Company Fruit Spread, Raspberry Tart

mountain fruit company · $11.09

Darbo Fruit Spread, Wild Blueberry

darbo · $10.79

see the whole butter spreads aisle →