Reading the shelf…
Mountain Fruit Company is a brand specializing in natural fruit spreads and jams, crafted in California. Their products are made from ripe fruits, natural sugar, and pectin, with a focus on quality and flavor achieved through small-batch production. The brand offers a variety of flavors, including raspberry, rhubarb, fig, apricot, and strawberry, all with reduced sugar content.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mountain Fruit Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Mountain Fruit Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Mountain Fruit Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Mountain Fruit Company product in stock, cheapest first.











Bay Area grocers where neither the digital catalog nor our shelf photos show Mountain Fruit Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mountain Fruit Company Fruit Spread, Always Apricot · its most-distributed SKU (11 doors) in Fruit Spreads, the biggest opening. The closest open door is Bi-Rite Market · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 60% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: darbo, smash foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Mountain Fruit Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Jams and Jellies
open here: Jams and Jellies
open here: Jams and Jellies
open here: Jams and Jellies
open here: Jams and Jellies
open here: Jams and Jellies
open = the store meaningfully carries that category (real depth, not a token SKU) and Mountain Fruit Company sells it elsewhere but has no SKU here.