Mountain Fruit Company vs Dalmatia · Bay Area shelf head-to-head
Mountain Fruit Company and Dalmatia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia is in more Bay Area grocers
Mountain Fruit Company
Dalmatia
35
brand power
39
14
products
14
1
categories
2
2
subcategories
2
11
grocers
14
$1.12
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Fruit Company▭ Dalmatia
Distribution · 30% of score46·58
M
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Fruit Company
no top category Dalmatia doesn’t also play in.
only Dalmatia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mountain Fruit Company · 2
only Dalmatia · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Fruit Company · Dalmatia
