Mountain Fruit Company vs Rigoni Di Asiago · Bay Area shelf head-to-head
Mountain Fruit Company and Rigoni Di Asiago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Fruit Company
Rigoni Di Asiago
35
brand power
37
14
products
15
1
categories
2
2
subcategories
4
11
grocers
11
$1.12
price per oz
95.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Fruit Company▭ Rigoni Di Asiago
Distribution · 30% of score46·46
M
R
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Fruit Company
no top category Rigoni Di Asiago doesn’t also play in.
only Rigoni Di Asiago
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mountain Fruit Company · 2
only Rigoni Di Asiago · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Fruit Company · Rigoni Di Asiago
