Reading the shelf…
Rigoni di Asiago is an Italian family-owned brand known for its organic fruit spreads, honey, and chocolate spreads. The company emphasizes sustainability and the use of organically farmed ingredients. Their product line includes a variety of fruit spreads, honey types, and hazelnut spreads, all produced with a commitment to quality and environmental responsibility.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Rigoni Di Asiago (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Rigoni Di Asiago · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Rigoni Di Asiago in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Rigoni Di Asiago product in stock, cheapest first.















Bay Area grocers where neither the digital catalog nor our shelf photos show Rigoni Di Asiago· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rigoni di Asiago Fruit Spread, Organic, Strawberries & Wild Strawberries · its most-distributed SKU (5 doors) in Fruit Spreads, the biggest opening. The closest open door is Sprouts Farmers Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
21 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: st. dalfour, crofter's organic, bonne maman
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Rigoni Di Asiagothat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Hazelnut Spread, Honey, Sugar Substitutes
open here: Hazelnut Spread, Honey, Sugar Substitutes
open here: Fruit Spreads, Honey, Sugar Substitutes
open here: Fruit Spreads, Honey, Sugar Substitutes
open here: Honey, Sugar Substitutes
open here: Hazelnut Spread, Sugar Substitutes
open = the store meaningfully carries that category (real depth, not a token SKU) and Rigoni Di Asiago sells it elsewhere but has no SKU here.