Rigoni Di Asiago vs Bonne Maman · Bay Area shelf head-to-head
Rigoni Di Asiago and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupRigoni Di Asiago sits further up the premium end
Rigoni Di Asiago
Bonne Maman
37
brand power
69
15
products
49
2
categories
5
4
subcategories
10
11
grocers
20
95.7¢
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rigoni Di Asiago▭ Bonne Maman
Distribution · 30% of score46·83
R
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rigoni Di Asiago
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rigoni Di Asiago · 1
only Bonne Maman · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rigoni Di Asiago · Bonne Maman
