Rigoni Di Asiago vs St. Dalfour · Bay Area shelf head-to-head
Rigoni Di Asiago and St. Dalfour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour carries more Brand PowerSt. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineupRigoni Di Asiago sits further up the premium end
Rigoni Di Asiago
St. Dalfour
37
brand power
44
15
products
21
2
categories
2
4
subcategories
3
11
grocers
14
95.7¢
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rigoni Di Asiago▭ St. Dalfour
Distribution · 30% of score46·58
R
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rigoni Di Asiago
only St. Dalfour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rigoni Di Asiago · 2
only St. Dalfour · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rigoni Di Asiago · St. Dalfour
