Rigoni Di Asiago vs Mountain Fruit Company · Bay Area shelf head-to-head
Rigoni Di Asiago and Mountain Fruit Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rigoni Di Asiago
Mountain Fruit Company
37
brand power
35
15
products
14
2
categories
1
4
subcategories
2
11
grocers
11
95.7¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rigoni Di Asiago▭ Mountain Fruit Company
Distribution · 30% of score46·46
R
M
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score71·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rigoni Di Asiago
only Mountain Fruit Company
no top category Rigoni Di Asiago doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rigoni Di Asiago · 2
only Mountain Fruit Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rigoni Di Asiago · Mountain Fruit Company
