Mountain Fruit Company vs St. Dalfour · Bay Area shelf head-to-head
Mountain Fruit Company and St. Dalfour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour carries more Brand PowerSt. Dalfour is in more Bay Area grocersSt. Dalfour fields the deeper lineupMountain Fruit Company sits further up the premium end
Mountain Fruit Company
St. Dalfour
35
brand power
44
14
products
21
1
categories
2
2
subcategories
3
11
grocers
14
$1.12
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Fruit Company▭ St. Dalfour
Distribution · 30% of score46·58
M
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Fruit Company
no top category St. Dalfour doesn’t also play in.
only St. Dalfour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mountain Fruit Company · 3
only St. Dalfour · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Fruit Company · St. Dalfour
