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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Tru-Blu Oatmeal Cookies (tru-blu) · price in Bay Area · The Aisle Company

← the packaged cookies aisle

Tru-Blu Oatmeal Cookies

Tru-Blu Oatmeal Cookies

Packaged Cookies · 12 oz

from

$3.39

Observed price · Bay Area

measured Sep 21 · prices update as stores are re-measured

all 1 prices

Grocer A$3.39

shelf price$3.39

sold atUnited Markets

Top opportunities · where this would thrive

SF grocers that run packaged cookies deep but don’t carry Tru-blu yet — a natural next door.

Mollie Stone's Markets

carries 285 in the category · 164 near-substitutes

See the playbook →

Andronico's Community Markets

carries 274 in the category · 174 near-substitutes

See the playbook →

Rainbow Grocery Cooperative

carries 241 in the category · 139 near-substitutes

See the playbook →

Where to find it · Bay Area

1 storefront across 1 grocer carry it · tap a pin to open the store.

On the digital shelf with

stocked in the same aisle at the same grocers · widest co-carriage first · filed under Cookies here.

t

Oreo Chocolate Sandwich Cookies 3 oz

Tru-Blu Chocolate Chip Cookies

tru-blu · $3.39

Forno Bonomi Ladyfingers

forno bonomi · $3.19

Dolcetto Wafer Rolls

dolcetto · $3.59

Dolcetto Premium Vanilla Rolled Wafers Canister

dolcetto · $3.59

Dolcetto Wafer Rolls

dolcetto · $3.59

see the whole packaged cookies aisle →