Costco · this store only
the beef aisle at Costco
Costco carries 56 beef products from 7 brands, led by kirkland signature (86% of its shelf).
56
products
7
brands
$71.17
avg price
58/100
launch whitespace
Who owns Costco’s shelf
brands by share of Costco’s beef shelf.
Positioning at Costco
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)3 omitted (no oz size)Everything on the shelf
All 35 beef products at Costco.
kirkland signatureKirkland Signature Beef Brisket$98.67
kirkland signatureKirkland Signature Beef Brisket Whole Vacuum Packaged$111.39
kirkland signatureKirkland Signature Beef Loin New York Previously Frozen (Shabu Shabu)$57.07
kirkland signatureKirkland Signature Beef Loin Top Sirloin Steak, Boneless, Per Lb$42.26
kirkland signatureKirkland Signature Ground Beef 88% Lean / 12% Fat$42.24
kirkland signatureKirkland Signature Ground Beef, 1.33 lbs, 3-count$30.71
kirkland signatureKirkland Signature Lean Ground Beef, 1 lb, 5-count$42.28
kirkland signatureKirkland Signature USDA Choice Beef Back Ribs$43.50
kirkland signatureKirkland Signature USDA Choice Beef Back Ribs$47.86
kirkland signatureKirkland Signature USDA Choice Beef Chuck Pot Roast Boneless$47.53
kirkland signatureKirkland Signature USDA Choice Beef Chuck Short Rib Bone-In Sliced$61.92
kirkland signatureKirkland Signature USDA Choice Beef Chuck Short Ribs Boneless$80.96
kirkland signatureKirkland Signature USDA Choice Beef Chuck Steak Boneless$43.06
kirkland signatureKirkland Signature USDA Choice Beef Eye Round Roast$38.74
kirkland signatureKirkland Signature USDA Choice Beef Flank Steak$65.66
kirkland signatureKirkland Signature USDA Choice Beef for Stew$34.99
kirkland signatureKirkland Signature USDA Choice Beef Loin New York Steak Boneless$68.96
kirkland signatureKirkland Signature USDA Choice Beef Loin Tenderloin Peeled Extreme$156.96
kirkland signatureKirkland Signature USDA Choice Beef Loin Tenderloin Steak - Filet Mignon$57.20
kirkland signatureKirkland Signature USDA Choice Beef Loin Top Loin Whole (New York)$172.50
kirkland signatureKirkland Signature USDA Choice Beef Loin Tri Tip Roast$56.89
kirkland signatureKirkland Signature USDA Choice Beef Ribeye Roast Boneless$92.61
kirkland signatureKirkland Signature USDA Choice Beef Ribeye Steak Boneless$71.45
kirkland signatureKirkland Signature USDA Choice Beef Ribeye Whole Boneless$229.86