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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Seafood at Costco, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Costco›Seafood

Costco · this store only

the seafood aisle at Costco

Costco carries 64 seafood products from 12 brands, led by kirkland signature (70% of its shelf).

← compare all Bay Area stores Costco store profile →

64

products

12

brands

$30.12

avg price

80/100

launch whitespace

Who owns Costco’s shelf

brands by share of Costco’s seafood shelf.

kkirkland signaturePL

70%

5%

3%

3%

Positioning at Costco

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)7 omitted (no oz size)

Everything on the shelf

All 42 seafood products at Costco.

Kirkland Signature 20/30 Raw Wild Gulf Shrimp, Tail-Off, 2 lbs

kirkland signatureKirkland Signature 20/30 Raw Wild Gulf Shrimp, Tail-Off, 2 lbs$27.36

Kirkland Signature Atlantic Blackened Salmon, 6-count

kirkland signatureKirkland Signature Atlantic Blackened Salmon, 6-count$31.96

Kirkland Signature Breaded Panko Shrimp, 2.5 lbs

kirkland signatureKirkland Signature Breaded Panko Shrimp, 2.5 lbs$22.38

Kirkland Signature Farm-Raised Cooked Shrimp, Tail-Off, 50-70-count per Pound, 2 lbs

kirkland signatureKirkland Signature Farm-Raised Cooked Shrimp, Tail-Off, 50-70-count per Pound, 2 lbs$19.89

Kirkland Signature Farm-Raised Raw Shrimp, Peeled, Deveined, 31-40-count, 2 lbs

kirkland signatureKirkland Signature Farm-Raised Raw Shrimp, Peeled, Deveined, 31-40-count, 2 lbs$17.28

Kirkland Signature Farm-Raised Raw Shrimp, Tail-On, 21-25-count per Pound, 2 lbs

kirkland signatureKirkland Signature Farm-Raised Raw Shrimp, Tail-On, 21-25-count per Pound, 2 lbs$21.01

Kirkland Signature Farmed Atlantic Salmon, 6 oz - 8 oz Center-Cut Portion, 3 lbs

kirkland signatureKirkland Signature Farmed Atlantic Salmon, 6 oz - 8 oz Center-Cut Portion, 3 lbs$41.04

Kirkland Signature Farmed Atlantic Salmon, 6 oz - 8 oz Center-Cut Portion, 3 lbs

kirkland signatureKirkland Signature Farmed Atlantic Salmon, 6 oz - 8 oz Center-Cut Portion, 3 lbs$41.04

Kirkland Signature Farmed U-15 White Shrimp

kirkland signatureKirkland Signature Farmed U-15 White Shrimp$27.34

Kirkland Signature Farmed U-15 White Shrimp

kirkland signatureKirkland Signature Farmed U-15 White Shrimp$28.71

Kirkland Signature Farmed Whole Head On White Shrimp, 9/14 count

kirkland signatureKirkland Signature Farmed Whole Head On White Shrimp, 9/14 count$22.46

Kirkland Signature Fresh Farmed Atlantic Salmon Fillet

kirkland signatureKirkland Signature Fresh Farmed Atlantic Salmon Fillet$42.79

Kirkland Signature Fresh Farmed Atlantic Salmon Fillet

kirkland signatureKirkland Signature Fresh Farmed Atlantic Salmon Fillet$50.43

Kirkland Signature Fresh Farmed Atlantic Salmon Portions

kirkland signatureKirkland Signature Fresh Farmed Atlantic Salmon Portions$48.49

Kirkland Signature Fresh Farmed Catfish Fillet

kirkland signatureKirkland Signature Fresh Farmed Catfish Fillet$43.13

Kirkland Signature Garlic Butter Shrimp, 2 lbs

kirkland signatureKirkland Signature Garlic Butter Shrimp, 2 lbs$19.89

Kirkland Signature Raw Sea Scallops, 2 lbs

kirkland signatureKirkland Signature Raw Sea Scallops, 2 lbs$62.19

Kirkland Signature Salmon Milano with Basil Pesto Butter

kirkland signatureKirkland Signature Salmon Milano with Basil Pesto Butter$29.09

Kirkland Signature Smoked Salmon, 12 oz, 2-count

kirkland signatureKirkland Signature Smoked Salmon, 12 oz, 2-count$27.36

Kirkland Signature Smoked Salmon, 12 oz, 2-count

kirkland signatureKirkland Signature Smoked Salmon, 12 oz, 2-count$30.47

Kirkland Signature Tempura Shrimp, 2.35 lbs, 30-count

kirkland signatureKirkland Signature Tempura Shrimp, 2.35 lbs, 30-count$22.38

Kirkland Signature Tilapia Loins, 3 lbs

kirkland signatureKirkland Signature Tilapia Loins, 3 lbs$24.87

Kirkland Signature Wild Alaskan Pacific Cod, 5 oz - 8 oz Portion, 2 lbs

kirkland signatureKirkland Signature Wild Alaskan Pacific Cod, 5 oz - 8 oz Portion, 2 lbs$41.04

Kirkland Signature Wild Alaskan Sockeye Salmon, 5 oz - 7 oz Portion, 3 lbs

kirkland signatureKirkland Signature Wild Alaskan Sockeye Salmon, 5 oz - 7 oz Portion, 3 lbs$53.48

3%

ttrident seafoods

3%

3%

3%

2%

kkuze fuku & sons

2%

aaustralis aquaculture

2%

2%