Fairfax Market · this store only
the cat food aisle at Fairfax Market
Fairfax Market carries 102 cat food products from 15 brands, led by fancy feast (39% of its shelf).
102
products
15
brands
$5.71
avg price
66/100
launch whitespace
Who owns Fairfax Market’s shelf
brands by share of Fairfax Market’s cat food shelf.
Positioning at Fairfax Market
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)Everything on the shelf
All 101 cat food products at Fairfax Market.
fancy feastFancy Feast Gems Mousse Paté With Chicken and a Halo of Savory Gravy Cat Food$3.29
fancy feastPurina Fancy Feast Chicken Feast Classic Grain Free Wet Cat Food Pate$1.89
fancy feastPurina Fancy Feast Chopped Grill Feast Classic Wet Cat Food Pate$1.89
fancy feastPurina Fancy Feast Chunky Chicken Feast Wet Cat Food$1.89
fancy feastPurina Fancy Feast Dry Cat Food With Ocean Fish and Salmon$6.09
fancy feastPurina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey$6.09
fancy feastPurina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey$16.49
fancy feastPurina Fancy Feast Gravy Lovers Chicken Feast in Gravy Grilled Gourmet Cat Food$1.89
fancy feastPurina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food$37.39
fancy feastPurina Fancy Feast Gravy Lovers Salmon & Sole Feast in Seared Salmon Flavor Gravy Cat Food$1.89
fancy feastPurina Fancy Feast Gravy Lovers Turkey Feast in Gravy Gourmet Cat Food$1.89
fancy feastPurina Fancy Feast Gravy Wet Cat Food, Gravy Lovers Ocean Whitefish & Tuna Feast in Seafood Gravy$1.89
fancy feastPurina Fancy Feast Gravy Wet Cat Food, Medleys White Meat Chicken Florentine With Garden Greens$1.89
fancy feastPurina Fancy Feast Gravy Wet Cat Food, Sliced Turkey Feast in Gravy$1.89
fancy feastPurina Fancy Feast Grilled Beef Feast in Gravy Wet Cat Food$1.89
fancy feastPurina Fancy Feast Grilled Ocean Whitefish & Tuna Feast in Gravy Wet Cat Food$1.89
fancy feastPurina Fancy Feast Grilled Salmon & Shrimp Feast in Gravy$1.89
fancy feastPurina Fancy Feast Grilled Salmon Feast in Gravy Cat Food$1.89
fancy feastPurina Fancy Feast Grilled Turkey Feast in Gravy Wet Cat Food$1.89
fancy feastPurina Fancy Feast Lickable Wet Cat Food Broth Topper Classic Complement Tuna and Vegetable$2.59
fancy feastPurina Fancy Feast Limited Ingredient Wet Cat Food Complement, Broths With Tuna, Shrimp & Whitefish$2.59
fancy feastPurina Fancy Feast Pate Wet Cat Food, Medleys White Meat Chicken Florentine With Cheese & Garden Greens$1.89
fancy feastPurina Fancy Feast Poultry & Beef Grilled Collection$37.39
fancy feastPurina Fancy Feast Salmon and Shrimp Feast Classic Grain Free Wet Cat Food Pate$1.89
