Fairfax Market · this store only
the cereal aisle at Fairfax Market
Fairfax Market carries 96 cereal products from 27 brands, led by general mills (19% of its shelf).
96
products
27
brands
$8.47
avg price
65/100
launch whitespace
Who owns Fairfax Market’s shelf
brands by share of Fairfax Market’s cereal shelf.
Positioning at Fairfax Market
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)1 omitted (no image)Everything on the shelf
All 95 cereal products at Fairfax Market.
bob's red millBob's Red Mill 10 Grain Hot Cereal$6.09
bob's red millBob's Red Mill Brown Rice Farina Creamy Rice Hot Cereal, Organic$10.49
bob's red millBob's Red Mill Gluten Free 8 Grain Hot Cereal$7.19
bob's red millBob's Red Mill High Fiber Oat Bran Hot Cereal, Organic$8.79
bob's red millBob's Red Mill Muesli Cereal, Old Country Style$7.69
bob's red millBob's Red Mill Oat Bran Hot Cereal$6.59
bob's red millBob's Red Mill Organic Gluten Free Creamy Buckwheat Hot Cereal$9.89
bob's red millBob's Red Mill Tropical Muesli, Gluten Free$13.19
nature's pathNature's Path Flax Plus Pumpkin Raisin Crunch Cereal$7.69
nature's pathNature's Path Heritage Crunch Cereal$8.49
nature's pathNature's Path Heritage Flakes® Cereal$8.29
nature's pathNature's Path Organic Honey'd Corn Flakes Cereal Gluten Free$7.69
nature's pathNature's Path Organic Sunrise Crunchy Maple Cereal Gluten Free$7.69
nature's pathNature's Path Whole O's Cereal$8.49
quakerQuaker Original Multigrain Cereal$7.69
catalina crunchCatalina Crunch Cinnamon Toast, Keto Friendly Cereal$13.79
catalina crunchCatalina Crunch Dark Chocolate, Keto Friendly Cereal$13.79
kellogg's froot loopsKellogg's Breakfast Cereal, Fat Free, Large Size$9.39
kellogg's froot loopsKellogg's Corn Flakes Breakfast Cereal, 8 Vitamins and Minerals, Large Size, 12 oz$9.39
kellogg's froot loopsKellogg's Froot Loops Cereal$9.39
kellogg's froot loopsKellogg's Frosted Flakes Breakfast Cereal$8.29
kellogg's froot loopsKellogg's Raisin Bran Breakfast Cereal, High Fiber, 28g Whole Grain, 16.1 oz$8.29
kellogg's froot loopsKellogg's Rice Krispies Breakfast Cereal Original$9.39
kellogg's froot loopsKellogg's Rice Krispies Breakfast Cereal Original$9.89
