Mill Valley Market · this store only
the chips aisle at Mill Valley Market
Mill Valley Market carries 221 chips products from 64 brands, led by kettle brand (19% of its shelf).
221
products
64
brands
$5.73
avg price
57/100
launch whitespace
Who owns Mill Valley Market’s shelf
brands by share of Mill Valley Market’s chips shelf.
Positioning at Mill Valley Market
share of shelf × price, at this store.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)showing the 24 biggest of 33 brandsEverything on the shelf
All 215 chips products at Mill Valley Market.
simple millsSimple Mills Veggie Pita Crackers, Himalayan Salt$7.49
sieteSiete Corn Sea Salt Tortilla Chips$8.19
sieteSiete Kettle Cooked Sea Salt Potato Chips$5.89
sieteSiete Potato Chips, Hint of Serrano Sea Salt & Vinegar, Kettle Cooked$5.89
divinaDivina Traditional Mini Toasts$3.19
lesserevilLesserEvil Paleo Puffs, "No Cheese" Cheesiness$6.49
lesserevilLesserEvil Paleo Puffs, Himalayan Pink Salt$6.09
lundberg family farmsLundberg Family Farms Fiesta Lime Rice Chips$5.59
lundberg family farmsLundberg Family Farms Sea Salt Rice Chips$5.59
lundberg family farmsLundberg Family Farms Sesame Seaweed Rice Chips$5.59
sonoma gourmetSonoma Creamery Veggie Supreme Pizza Crisps$5.89
boulder canyonBoulder Canyon Aged White Cheddar Flavored Corn Puffs$5.79
boulder canyonBoulder Canyon Jalapeno Ranch Flavored Canyon Poppers$5.79
boulder canyonBoulder Canyon Potato Chips, Avocado Oil Classic Sea Salt, Party Size$8.59
boulder canyonBoulder Canyon Potato Chips, Hickory Barbeque Flavored, Thin & Crispy$5.89
boulder canyonBoulder Canyon Potato Chips, Kettle Cooked, Malt Vinegar & Sea Salt$5.89
boulder canyonBoulder Canyon Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil$5.89
boulder canyonBoulder Canyon Thin & Crispy Cheddar Sour Cream Potato Chips$5.89
boulder canyonBoulder Canyon Wavy Cheddar Sour Cream Potato Chips$5.89
casa sanchezCasa Sanchez Foods Habanero Lime Picosos Spicy Tortilla Chips$5.09
casa sanchezCasa Sanchez Tortilla Chips, Certified Organic$4.89
casa sanchezCasa Sanchez Tortilla Chips, Thick & Crispy$4.89
casa sanchezCasa Sanchez Tortilla Chips, Thin & Light$5.09
casa sanchezCasa Sanchez Totopos$5.09
