aislewho wins the shelf

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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Chips at Safeway, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Safeway›Chips

Safeway · this store only

the chips aisle at Safeway

Safeway carries 55 chips products from 10 brands, led by lay's (44% of its shelf).

← compare all Bay Area stores Safeway store profile →

55

products

10

brands

$5.65

avg price

81/100

launch whitespace

Who owns Safeway’s shelf

brands by share of Safeway’s chips shelf.

44%

18%

11%

11%

Positioning at Safeway

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)5 omitted (no oz size)

Everything on the shelf

All 55 chips products at Safeway.

Siete Kettle Cooked Spicy Dill Pickle Potato Chips

sieteSiete Kettle Cooked Spicy Dill Pickle Potato Chips$4.99

Siete Potato Chips, Hint of Serrano Sea Salt & Vinegar, Kettle Cooked

sieteSiete Potato Chips, Hint of Serrano Sea Salt & Vinegar, Kettle Cooked$4.99

Lay's Classic Potato Chips, Lightly Salted

lay'sLay's Classic Potato Chips, Lightly Salted$4.95

Lay's Dill Pickle Flavored Potato Chips

lay'sLay's Dill Pickle Flavored Potato Chips$4.95

Lay's Kettle Cooked Cajun Spice Potato Chips

lay'sLay's Kettle Cooked Cajun Spice Potato Chips$4.95

Lay's Kettle Cooked Potato Chips Original Sea Salt

lay'sLay's Kettle Cooked Potato Chips Original Sea Salt$4.95

Lay's Kettle Cooked Potato Chips, Jalapeno Flavored

lay'sLay's Kettle Cooked Potato Chips, Jalapeno Flavored$4.95

Lay's Kettle Cooked Potato Chips, Mesquite BBQ Flavored

lay'sLay's Kettle Cooked Potato Chips, Mesquite BBQ Flavored$4.95

Lay's Kettle Cooked Potato Chips, Original

lay'sLay's Kettle Cooked Potato Chips, Original$4.95

Lay's Kettle Cooked Potato Chips, Sea Salt & Vinegar Flavored

lay'sLay's Kettle Cooked Potato Chips, Sea Salt & Vinegar Flavored$4.95

Lay's Poppables Sea Salt Potato Snacks

lay'sLay's Poppables Sea Salt Potato Snacks$4.95

Lay's Poppables White Cheddar Flavored Potato Snacks

lay'sLay's Poppables White Cheddar Flavored Potato Snacks$4.95

Lay's Potato Chips All Dressed Flavored

lay'sLay's Potato Chips All Dressed Flavored$4.95

Lay's Potato Chips Bacon Grilled Cheese

lay'sLay's Potato Chips Bacon Grilled Cheese$4.95

Lay's Potato Chips Flamin' Hot

lay'sLay's Potato Chips Flamin' Hot$4.95

Lay's Potato Chips Honey Barbecue

lay'sLay's Potato Chips Honey Barbecue$4.95

Lay's Potato Chips, Barbecue Flavored

lay'sLay's Potato Chips, Barbecue Flavored$4.95

Lay's Potato Chips, Cheddar & Sour Cream Flavored

lay'sLay's Potato Chips, Cheddar & Sour Cream Flavored$4.95

Lay's Potato Chips, Classic

lay'sLay's Potato Chips, Classic$4.95

Lay's Potato Chips, Limón Flavored

lay'sLay's Potato Chips, Limón Flavored$4.95

Lay's Potato Chips, Salt & Vinegar Flavored

lay'sLay's Potato Chips, Salt & Vinegar Flavored$4.95

Lay's Potato Chips, Sour Cream & Onion Flavored

lay'sLay's Potato Chips, Sour Cream & Onion Flavored$4.95

Lay's Potato Chips, Sweet Southern Heat Barbecue Flavored

lay'sLay's Potato Chips, Sweet Southern Heat Barbecue Flavored$4.95

Lay's Wavy Lightly Salted Potato Chips

lay'sLay's Wavy Lightly Salted Potato Chips$4.95

cape cod

6%

4%

2%

2%

2%

2%