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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Seafood at Safeway, Bay Area: who wins this store's shelf · The Aisle Company

all categories›Safeway›Seafood

Safeway · this store only

the seafood aisle at Safeway

Safeway carries 113 seafood products from 28 brands, led by waterfront bistro (27% of its shelf).

← compare all Bay Area stores Safeway store profile →

113

products

28

brands

$14.60

avg price

85/100

launch whitespace

Who owns Safeway’s shelf

brands by share of Safeway’s seafood shelf.

wwaterfront bistroPL

27%

19%

6%

acme smoked fish

5%

Positioning at Safeway

share of shelf × price, at this store.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)22 omitted (no oz size)1 omitted (no image)

Everything on the shelf

All 113 seafood products at Safeway.

Open Nature Cod Fillets, Wild Caught, Alaskan

open natureOpen Nature Cod Fillets, Wild Caught, Alaskan$16.99

Open Nature Mahi Mahi Fillets, Wild Caught

open natureOpen Nature Mahi Mahi Fillets, Wild Caught$18.99

open natureOpen Nature Bay Scallops 60-80 Ct$9.99

Waterfront Bistro 21-25 Count Raw Wild Argentine Red Shrimp

waterfront bistroWaterfront Bistro 21-25 Count Raw Wild Argentine Red Shrimp$25.99

Waterfront Bistro Blue Swimming Lump Crab Meat

waterfront bistroWaterfront Bistro Blue Swimming Lump Crab Meat$22.99

Waterfront Bistro Butterfly Shrimp, Crunchy Jumbo

waterfront bistroWaterfront Bistro Butterfly Shrimp, Crunchy Jumbo$8.99

Waterfront Bistro Butterfly Shrimp, Lightly Seasoned, Family Pack

waterfront bistroWaterfront Bistro Butterfly Shrimp, Lightly Seasoned, Family Pack$19.99

Waterfront Bistro Claw Blue Swimming Crab Meat

waterfront bistroWaterfront Bistro Claw Blue Swimming Crab Meat$13.99

Waterfront Bistro Coconut Shrimp, with Sweet Chili Sauce

waterfront bistroWaterfront Bistro Coconut Shrimp, with Sweet Chili Sauce$7.99

Waterfront Bistro Cod Fillets, Wild Alaskan, Family Pack

waterfront bistroWaterfront Bistro Cod Fillets, Wild Alaskan, Family Pack$19.99

Waterfront Bistro Cold Smoked Atlantic Nova Salmon Wheel

waterfront bistroWaterfront Bistro Cold Smoked Atlantic Nova Salmon Wheel$18.99

Waterfront Bistro Crab Meat, Blue Swimming, Jumbo Lump

waterfront bistroWaterfront Bistro Crab Meat, Blue Swimming, Jumbo Lump$36.99

Waterfront Bistro Fillets, Catfish

waterfront bistroWaterfront Bistro Fillets, Catfish$9.99

Waterfront Bistro Fillets, Catfish, Family Pack

waterfront bistroWaterfront Bistro Fillets, Catfish, Family Pack$18.99

Waterfront Bistro Fillets, Flounder, Wild Alaskan

waterfront bistroWaterfront Bistro Fillets, Flounder, Wild Alaskan$9.99

Waterfront Bistro Fillets, Flounder, Wild Alaskan, Family Pack

waterfront bistroWaterfront Bistro Fillets, Flounder, Wild Alaskan, Family Pack$21.99

Waterfront Bistro Fillets, Haddock, Wild Atlantic, Family Pack

waterfront bistroWaterfront Bistro Fillets, Haddock, Wild Atlantic, Family Pack$18.99

Waterfront Bistro Flake Style Imitation Crabmeat

waterfront bistroWaterfront Bistro Flake Style Imitation Crabmeat$2.99

Waterfront Bistro Haddock Fillets, Wild Atlantic

waterfront bistroWaterfront Bistro Haddock Fillets, Wild Atlantic$9.99

Waterfront Bistro Leg Style Imitation Crab Meat

waterfront bistroWaterfront Bistro Leg Style Imitation Crab Meat$2.99

Waterfront Bistro Mahi Mahi Fillet, Wild Caught

waterfront bistroWaterfront Bistro Mahi Mahi Fillet, Wild Caught$9.99

Waterfront Bistro Pink Salmon Fillets, Wild Alaskan, Family Pack

waterfront bistroWaterfront Bistro Pink Salmon Fillets, Wild Alaskan, Family Pack$16.99

Waterfront Bistro Red Shrimp, Argentine, Raw

waterfront bistroWaterfront Bistro Red Shrimp, Argentine, Raw$29.99

Waterfront Bistro Salmon, Atlantic, Nova Lox, New York Style, Smoked

waterfront bistroWaterfront Bistro Salmon, Atlantic, Nova Lox, New York Style, Smoked$6.99

4%

jjohnny seafood

4%

4%

3%

honey smoked fish co.

3%

3%

3%

3%