Reading the shelf…
Honey Smoked Fish Co. specializes in producing high-quality honey smoked salmon, offering a variety of flavors such as Chipotle & Lime, Original, and Sweet Bourbon. Their products are known for being rich in protein and Omega-3 fatty acids, and they emphasize sustainability by sourcing their salmon from certified ocean farms. The brand is committed to environmental responsibility, including initiatives like funding ocean plastic removal.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Honey Smoked Fish Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Honey Smoked Fish Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Honey Smoked Fish Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Honey Smoked Fish Co. product in stock, cheapest first.









Bay Area grocers where neither the digital catalog nor our shelf photos show Honey Smoked Fish Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Honey Smoked Fish Co. Original Honey Smoked Salmon · its most-distributed SKU (2 doors) in Smoked Salmon, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 47% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 6 grocers carry it · tap a pin to open the store.
already on that shelf: echo falls, acme smoked fish, ducktrap river of maine
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Honey Smoked Fish Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Honey Smoked Fish Co. sells it elsewhere but has no SKU here.