Honey Smoked Fish Co. vs Lascco · Bay Area shelf head-to-head
Honey Smoked Fish Co. and Lascco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Smoked Fish Co. carries more Brand PowerLascco is in more Bay Area grocersHoney Smoked Fish Co. fields the deeper lineup
Honey Smoked Fish Co.
Lascco
28
brand power
21
9
products
5
1
categories
2
2
subcategories
2
6
grocers
8
$2.45
price per oz
$2.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Honey Smoked Fish Co.▭ Lascco
Distribution · 30% of score25·33
L
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Honey Smoked Fish Co.
no top category Lascco doesn’t also play in.
only Lascco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Honey Smoked Fish Co. · 3
only Lascco · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Honey Smoked Fish Co. · Lascco
