4505 Meats at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
4505 Meats is a brand specializing in all-natural pork snacks, particularly pork rinds and chicharrones.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Jalapeno Cheddar Chicharrones, Fried Pork Rinds in Pork Rinds.
Berkeley Bowl stocks pork rinds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Berkeley Bowl carries pork rinds in real depth, 13 SKUs against a fleet median of 2, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category 4505 Meats plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in pork rinds. Each dot is a product on the shelf, by its cost per oz (hover for which). 4505 Meats (orange) sits well above the shelf.
What to bring to expand
4505 Meats’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
