Against The Grain Gourmet at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: .
Driver's Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Against The Grain Gourmet plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in frozen pizzas. Each dot is a product on the shelf, by its cost per oz (hover for which). Against The Grain Gourmet (orange) sits below the shelf.
What to bring to expand
Against The Grain Gourmet’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →