Alexandre Eco Dairy at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Alexandre Eco Dairy isn’t on Falletti Foods’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with A2/A2 Organic 4% Whole Chocolate Milk in Chocolate Milk.
Falletti Foods stocks chocolate milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is chocolate milk: Falletti Foods stocks only 6 there, so Alexandre Eco Dairy A2/A2 Organic 4% Whole Chocolate Milk stands out rather than blending in.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
organic against the store's assortment lean.
brand excitement 70/100.
enters a thin chocolate milk shelf as a point of difference.
The full runway
Every category Alexandre Eco Dairy plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in chocolate milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Alexandre Eco Dairy (orange) sits above the shelf.
What to bring to land
Alexandre Eco Dairy’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →