Reading the shelf…
Alexandre Eco Dairy runs 3 products across 2 categories, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is milk & cream, at 1% of the shelf. A niche presence · Brand Power 26/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Alexandre Eco Dairy (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Alexandre Eco Dairy · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Alexandre Eco Dairy in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Alexandre Eco Dairy product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Alexandre Eco Dairy· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Alexandre Eco Dairy A2/A2 Organic 4% Whole Chocolate Milk · its most-distributed SKU (1 door) in Chocolate Milk, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 62% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: clover sonoma, alexandre family farm, straus family creamery
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Alexandre Eco Dairythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Milk
open here: Chocolate Milk
open here: Chocolate Milk
open here: Chocolate Milk
open here: Chocolate Milk
open here: Chocolate Milk
open = the store meaningfully carries that category (real depth, not a token SKU) and Alexandre Eco Dairy sells it elsewhere but has no SKU here.