Alexandre Eco Dairy vs Clover Farms · Bay Area shelf head-to-head
Alexandre Eco Dairy and Clover Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Farms carries more Brand PowerClover Farms is in more Bay Area grocersClover Farms fields the deeper lineupAlexandre Eco Dairy sits further up the premium end
Alexandre Eco Dairy
Clover Farms
27
brand power
67
3
products
17
2
categories
7
2
subcategories
9
11
grocers
17
16.5¢
price per fl oz
13.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Eco Dairy▭ Clover Farms
Distribution · 30% of score46·71
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk1 vs 1 SKUs
1% of shelf
only Alexandre Eco Dairy
no top category Clover Farms doesn’t also play in.
only Clover Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Eco Dairy · 1
only Clover Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Eco Dairy · Clover Farms
