Alexandre Eco Dairy vs Clover Sonoma · Bay Area shelf head-to-head
Alexandre Eco Dairy and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupAlexandre Eco Dairy sits further up the premium end
Alexandre Eco Dairy
Clover Sonoma
27
brand power
68
3
products
114
2
categories
12
2
subcategories
23
11
grocers
18
16.5¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Eco Dairy▭ Clover Sonoma
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk1 vs 6 SKUs
1% of shelf
only Alexandre Eco Dairy
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Eco Dairy · 1
only Clover Sonoma · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Eco Dairy · Clover Sonoma
