Alexandre Eco Dairy vs Horizon Organic · Bay Area shelf head-to-head
Alexandre Eco Dairy and Horizon Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Alexandre Eco Dairy
Horizon Organic
27
brand power
59
3
products
38
2
categories
6
2
subcategories
13
11
grocers
13
16.5¢
price per fl oz
25.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Eco Dairy▭ Horizon Organic
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 21 SKUs
1% of shelf
only Alexandre Eco Dairy
no top category Horizon Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alexandre Eco Dairy · 3
only Horizon Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Eco Dairy · Horizon Organic
