Almond Breeze at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Almond Breeze is a brand specializing in almond-based milk alternatives, offering a variety of almondmilk products that are dairy-free, lactose-free, and vegan.
Almond Breeze isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Unsweetened Original Almondmilk Non Dairy Milk Alternative in Almond Milk.
Driver's Market stocks almond milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 17 other Bay Area grocers.
The more differentiated opening is almond milk: Driver's Market stocks only 13 there, so Almond Breeze Unsweetened Original Almondmilk Non Dairy Milk Alternative stands out rather than blending in.
Driver's Market merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin almond milk shelf as a point of difference.
The full runway
Every category Almond Breeze plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in almond milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Almond Breeze (orange) sits below the shelf.
What to bring to land
Almond Breeze’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
