Ancient Organics at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Ghee in Ghee.
Berkeley Bowl stocks ghee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is ghee: Berkeley Bowl stocks only 8 there, so Ancient Organics Ghee stands out rather than blending in.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
brand excitement 70/100.
enters a thin ghee shelf as a point of difference.
The full runway · across 2 stores
Every category Ancient Organics plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in ghee. Each dot is a product on the shelf, by its cost per oz (hover for which). Ancient Organics (orange) sits well above the shelf.
What to bring to expand
Ancient Organics’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →