Aneto at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Aneto is a Spanish brand renowned for its all-natural broths and paella bases, made using traditional European cooking methods.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Natural Ready-to-Cook Base for Seafood Paella in Other Broths.
Driver's Market stocks other broths thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is other broths: Driver's Market stocks only 4 there, so Aneto Natural Ready-to-Cook Base for Seafood Paella stands out rather than blending in.
Driver's Market merchandises 3 of the 3 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin other broths shelf as a point of difference.
The full runway
Every category Aneto plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Aneto’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
