Arm & Hammer at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Arm & Hammer is a versatile brand known for its baking supplies and cat supplies, particularly baking soda and clumping cat litter.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Fridge-N-Freezer Baking Soda in Baking Soda.
Pacific Market stocks baking soda thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is baking soda: Pacific Market stocks only 6 there, so Arm & Hammer Fridge-N-Freezer Baking Soda stands out rather than blending in.
Pacific Market merchandises 1 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
enters a thin baking soda shelf as a point of difference.
The full runway · across 2 stores
Every category Arm & Hammer plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in baking soda. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Arm & Hammer (orange) sits above the shelf.
What to bring to expand
Arm & Hammer’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
