athletic brewing co.
Athletic Brewing Co. is a pioneering brand in the non-alcoholic craft beer industry, offering a range of flavorful, alcohol-free beers. Founded in 2017 and based in Milford, Connecticut, the company is committed to providing high-quality, great-tasting beer alternatives for the modern adult. Their products are crafted to deliver the full beer experience without the alcohol, making them suitable for any occasion.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
57 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Athletic Brewing Co. (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Athletic Brewing Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Athletic Brewing Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Athletic Brewing Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Athletic Brewing Co. online
Where to find Athletic Brewing Co. · Bay Area
Opportunities
New doors · no Athletic Brewing Co. in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Athletic Brewing Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Athletic Brewing Co. Non-Alcoholic Free Wave Hazy IPA · its most-distributed SKU (11 doors) in Non-Alcoholic Beers, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 2 rivals already on that shelf.
