Barney Butter at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Barney Butter isn’t on Driver's Market’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Crunchy Peanut Butter in Peanut Butter.
Driver's Market stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is peanut butter: Driver's Market stocks only 11 there, so Barney Butter Crunchy Peanut Butter stands out rather than blending in.
Driver's Market merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin peanut butter shelf as a point of difference.
The full runway
Every category Barney Butter plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to land
Barney Butter’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
