Bella Sun Luci at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Bella Sun Luci is a brand known for its Mediterranean-inspired grocery products, including sun-dried tomatoes and a variety of olive oil-based vinaigrettes.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with 100% Olive Oil Italian Vinaigrette in Vinaigrette Dressing.
Pacific Market stocks vinaigrette dressing thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is vinaigrette dressing: Pacific Market stocks only 6 there, so Bella Sun Luci 100% Olive Oil Italian Vinaigrette stands out rather than blending in.
Pacific Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin vinaigrette dressing shelf as a point of difference.
The full runway · across 2 stores
Every category Bella Sun Luci plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in vinaigrette dressing. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Bella Sun Luci (orange) sits below the shelf.
What to bring to expand
Bella Sun Luci’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
