Reading the shelf…
Berkeley Bowls is Berkeley Bowl's own private-label line · 1 product across 1 category, sold in its own stores. Its biggest footprint is candy, at <1% of the shelf. A niche presence · Brand Power 6/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Berkeley Bowls is exclusive to Berkeley Bowl by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Berkeley Bowl. store brands sell in one chain by design, which caps this.
1 product in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Berkeley Bowls (full bar = 100% of the shelf), grouped by department.
every Berkeley Bowls product in stock, cheapest first.
2 storefronts across 1 grocer carry it · tap a pin to open the store.
spans 1 category. how many categories the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$6.99 average price. where it sits on price · context, not scored into Brand Power.