Best Foods at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Best Foods is a renowned brand specializing in condiments, particularly mayonnaise, dressings, and spreads.
It’s already on the shelf here, with 5 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Real Mayonnaise Squeeze Bottle Classic in Mayonnaise.
Falletti Foods stocks mayonnaise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is mayonnaise: Falletti Foods stocks only 13 there, so Best Foods Real Mayonnaise Squeeze Bottle Classic stands out rather than blending in.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin mayonnaise shelf as a point of difference.
The full runway
Every category Best Foods plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 17 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in mayonnaise. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Best Foods (orange) sits in line with the shelf.
What to bring to expand
Best Foods’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
