better than bouillon
Better Than Bouillon is a brand that specializes in concentrated food bases made from cooked meats and vegetables, aimed at enhancing the flavor of various dishes. With a commitment to quality, the brand offers a range of products including organic and reduced-sodium options to cater to diverse dietary needs.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~33% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 69% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Better Than Bouillon (full bar = 100% of the shelf), grouped by department.
The lineup
every Better Than Bouillon product in stock, cheapest first.
