Better Than Bouillon vs Edward & Sons · Bay Area shelf head-to-head
Better Than Bouillon and Edward & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Better Than Bouillon carries more Brand PowerBetter Than Bouillon is in more Bay Area grocersEdward & Sons fields the deeper lineupBetter Than Bouillon sits further up the premium end
Better Than Bouillon
Edward & Sons
63
brand power
57
21
products
26
1
categories
11
19
grocers
16
$1.12
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Better Than Bouillon▭ Edward & Sons
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Better Than Bouillon
no top category Edward & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Better Than Bouillon · Edward & Sons
