Reading the shelf…
Kitchen Basics is a brand specializing in high-quality cooking stocks and bone broths. Their products are made by simmering premium herbs, spices, and ingredients to create rich, flavorful bases for cooking. The brand offers a variety of options, including organic and unsalted versions, catering to different dietary needs.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Kitchen Basics (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Kitchen Basics · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Kitchen Basics in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Kitchen Basics product in stock, cheapest first.














20 storefronts across 10 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Kitchen Basics· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kitchen Basics Original Chicken Stock · its most-distributed SKU (8 doors) in Chicken Broth, the biggest opening. The closest open door is Gus's Community Market · 4 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 25% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: pacific foods, aneto, kettle & fire
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Kitchen Basicsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bone Broth, Other Broths, Vegetable Broth
open here: Bone Broth, Other Broths
open here: Bone Broth
open here: Vegetable Broth
open here: Bone Broth
open here: Vegetable Broth
open = the store meaningfully carries that category (real depth, not a token SKU) and Kitchen Basics sells it elsewhere but has no SKU here.