Kitchen Basics vs Swanson's · Bay Area shelf head-to-head
Kitchen Basics and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineupKitchen Basics sits further up the premium end
Kitchen Basics
Swanson's
38
brand power
51
14
products
27
3
categories
3
5
subcategories
4
10
grocers
11
17.4¢
price per oz
28.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kitchen Basics▭ Swanson's
Distribution · 30% of score42·46
S
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Basics
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kitchen Basics · 0
no exclusive doors — everywhere Kitchen Basics is, Swanson's is too.
only Swanson's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Basics · Swanson's
