Kitchen Basics vs Imagine · Bay Area shelf head-to-head
Kitchen Basics and Imagine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kitchen Basics
no top category Imagine doesn’t also play in.
only Imagine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Kitchen Basics is, Imagine is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kitchen Basics · Imagine
