better than bouillon
Better Than Bouillon is a brand that specializes in concentrated food bases made from cooked meats and vegetables, aimed at enhancing the flavor of various dishes. With a commitment to quality, the brand offers a range of products including organic and reduced-sodium options to cater to diverse dietary needs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Better Than Bouillon (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Better Than Bouillon · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Better Than Bouillon in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Better Than Bouillon product in stock, cheapest first.
