Blue Hill Bay at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Blue Hill Bay is a premium seafood brand known for its wild-caught smoked salmon, pickled herring, and smoked fish spreads.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Wild Caught Herring in Wine Sauce in Canned Herring.
Pacific Market stocks canned herring thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is canned herring: Pacific Market stocks only 4 there, so Blue Hill Bay Wild Caught Herring in Wine Sauce stands out rather than blending in.
Pacific Market merchandises 4 of the 4 categories the brand sells.
wild-caught against the store's assortment lean.
brand excitement 45/100.
enters a thin canned herring shelf as a point of difference.
The full runway · across 2 stores
Every category Blue Hill Bay plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Blue Hill Bay’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
