blue hill bay
Blue Hill Bay is a premium seafood brand known for its wild-caught smoked salmon, pickled herring, and smoked fish spreads. The brand emphasizes the use of high-quality, natural ingredients sourced from Alaska and other select locations globally. Their product lineup includes a variety of smoked and canned seafood options.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Blue Hill Bay (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Blue Hill Bay · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Blue Hill Bay in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Blue Hill Bay product in stock, cheapest first.
Sold at
Find Blue Hill Bay online
Where to find Blue Hill Bay · Bay Area
Opportunities
New doors · no Blue Hill Bay in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Blue Hill Bay· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Blue Hill Bay Smoked Wild Alaskan Coho Salmon · its most-distributed SKU (7 doors) in Smoked Salmon, the biggest opening. The closest open door is Fairfax Market · 2 rivals already on that shelf.
