Reading the shelf…
Blue Hill Bay is a premium seafood brand known for its wild-caught smoked salmon, pickled herring, and smoked fish spreads. The brand emphasizes the use of high-quality, natural ingredients sourced from Alaska and other select locations globally. Their product lineup includes a variety of smoked and canned seafood options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Blue Hill Bay (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Blue Hill Bay · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Blue Hill Bay in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Blue Hill Bay product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Blue Hill Bay· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Blue Hill Bay Smoked Wild Alaskan Coho Salmon · its most-distributed SKU (7 doors) in Smoked Salmon, the biggest opening. The closest open door is Fairfax Market · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 37% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: lascco, ducktrap river of maine
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Blue Hill Baythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Canned Herring, Prepared Deli Sushi, Smoked Salmon
open here: Prepared Deli Sushi
open here: Smoked Salmon
open here: Prepared Deli Sushi
open here: Prepared Deli Sushi
open here: Smoked Salmon
open = the store meaningfully carries that category (real depth, not a token SKU) and Blue Hill Bay sells it elsewhere but has no SKU here.