Blue Hill Bay vs Ducktrap River Of Maine · Bay Area shelf head-to-head
Blue Hill Bay and Ducktrap River Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay is in more Bay Area grocers
Blue Hill Bay
Ducktrap River Of Maine
34
brand power
32
7
products
9
4
categories
2
4
subcategories
3
12
grocers
11
$2.51
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Ducktrap River Of Maine
Distribution · 30% of score50·46
B
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Hill Bay
only Ducktrap River Of Maine
no top category Blue Hill Bay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Hill Bay · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Ducktrap River Of Maine
