Blue Hill Bay vs Lascco · Bay Area shelf head-to-head
Blue Hill Bay and Lascco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay carries more Brand PowerBlue Hill Bay is in more Bay Area grocers
Blue Hill Bay
Lascco
34
brand power
21
7
products
5
4
categories
2
12
grocers
8
$2.51
price per oz
$2.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Lascco
Distribution · 30% of score50·33
B
L
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lascco
no top category Blue Hill Bay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Lascco